Native advertising is a form of online advertising that seamlessly aligns with the form and functionality of the website on which it is displayed. In contrast to traditional display ads, native ads blend harmoniously with the content and design of the website, making them appear more like editorial or organic content.
Why native advertising?
Advertising in the look and feel of the website is becoming increasingly popular among advertisers. Because native ads integrate into the style of the website content, the experience with an ad feels natural. Native ads provide a pleasant user experience for website visitors, which can contribute to a positive brand perception and increased direct interaction with the advertisement. Users are more likely to perceive native ads as valuable content rather than intrusive promotions.
What solution does IGMN offer?
In collaboration with Adswag, IGMN has developed three native formats that automatically adapt to the style of the website. We are not dependent on the publisher, allowing us to deploy native ads programmatically anywhere.
- Native Display: An image with an accompanying title and text.
- Native Display Carousel: A carousel with four tiles where all text and images can be fully customized.
- Native Video: A video with an accompanying title and text.
Because native ads can be flexibly deployed, they also offer many opportunities for A/B testing different textual content without the need for a creative designer. The advertisement can even be customized to the website level based on the context in which it is being advertised.
