In collaboration with Tedeas, we have released the ‘Digital iGaming Benchmark’ report for the third consecutive year. In this report, we take a deep dive into the organic visibility of various iGaming brands, including both brands and affiliates.
We also include the Google update, specifically the August update, which introduced a new core update aimed at continuously improving the quality of search results, with a focus on ‘helpful content’. Within this trend, there has already been a shift in the market where affiliates have lost ground, and larger advertisers/brands have taken over the top positions.
The match with the user’s intent is the most important principle. Google sees the enormous interest in brands (much larger than non-branded searches) and therefore gives preference to the (larger) brands.
The Digital Benchmark provides insights into the performance of different
media, relative to competitors in a specific market.
- The primary benchmarking period used for this report is 2023 H2 – 2024 H1.
- All data found in this report is based on estimations and valuation methods,
using publicly accessible resources, such as Google. - The Digital Performance Index (DPI) has a strong focus on the sustainable
value and growth of a platform, in which content is fundamental. Content
provides digital visibility (reach), which leads to visitors (audience) &
conversions (revenue). - The Digital Benchmark iGaming NL 2024 is using updated calculation
methodologies compared to the earlier editions for a more accurate reflection
of the current market. As such, some data points might be inconsistent with
earlier reports.
