For the second consecutive year, we have conducted research on the visibility of online betting with a license in the Netherlands.
The Digital Benchmark provides insights into the performance of different media, relative to competitors in a specific market. The benchmarking period used in this report is 2022 Q4 – 2023 Q3.
Based on the Digital Performance Index (DPI), the performance and sustainable values of a platform are benchmarked. Content plays a central role within the DPI, as it contributes to digital visibility (reach), leading to visitors (target group), and conversions (revenue).
Curious? For more information about the report, feel free to contact us.
