In collaboration with Tedeas, we have released the ‘Digital iGaming Benchmark’ report for the third consecutive year. In this report, we take a deep dive into the organic visibility of various iGaming brands, including both brands and affiliates.
We also include the Google update, specifically the August update, which introduced a new core update aimed at continuously improving the quality of search results, with a focus on ‘helpful content’. Within this trend, there has already been a shift in the market where affiliates have lost ground, and larger advertisers/brands have taken over the top positions.
The match with the user’s intent is the most important principle. Google sees the enormous interest in brands (much larger than non-branded searches) and therefore gives preference to the (larger) brands.
The Digital Benchmark provides insights into the performance of different
- The primary benchmarking period used for this report is 2023 H2 – 2024 H1. All data found in this report is based on estimations and valuation methods, using publicly accessible resources, such as Google.
- The Digital Performance Index (DPI) has a strong focus on the sustainable value and growth of a platform, in which content is fundamental. Content provides digital visibility (reach), which leads to visitors (audience) &
conversions (revenue). - The Digital Benchmark iGaming NL 2024 is using updated calculation methodologies compared to the earlier editions for a more accurate reflection of the current market. As such, some data points might be inconsistent with earlier reports.
Curious? View the report here.
For more information about this report or details regarding your own brand, feel free to contact us. Our specialists are happy to assist you in improving your visibility.
